Exciting new Fall 2010 Collection from Plum on South Granville

Glancing back to a time inspired by elegance and grace… Plum, 2799 Granville Street, on South Granville introduces their Fall 2010 Collection. The new line has a more stylish, retro feel and is inspired by the 50’s and the 60’s lady-like glamour. Plum Designer Claudia Augusti believes that after a few seasons of women’s clothing being more relaxed and oversized, that women are looking forward to wearing things that are a little more fitted, that show off their shape a bit more, that are a bit more constructed.

For the photoshoot to launch the Fall 2010 Collection, Plum VP Ed des Roches wanted to tell a story along the lines of his favourite TV show, Mad Men. Stylist Tracey Pincott did a great job of helping to bring together the hip concept.

“Just because it may not be “back-to-school” for some of you out there, doesn’t mean you still can’t score some new pieces for your fall wardrobe. 9-5’ers can thank Canadian-based Plum Clothing, for pulling inspiration from the hit TV show, Mad Men for this season’s work-friendly seperates. From silhouette-celebrating skirts to stylish coats… ” –MJ from Around the Way

Johanna Ward of Shaw TV’s The Express was on hand to record some of the behind the scenes action from the photoshoot. Some of this footage has been published via YouTube for us to catch a glimpse of the fun. See these two clips from the Shaw TV broadcast.

Shaw TV’s – The Express – Plum Fashion Shoot Segment 1

Shaw TV’s – The Express – Plum Fashion Shoot Segment 2

See more from the inspiring Plum Fall 2010 Collection

Source: Plum, Plum News, Plum YouTube